Starbucks arrives in Durban this November
Durban is the third location in the Starbucks store rollout, following Johannesburg and Pretoria. “Our new store opening comes during a time when coffee culture in Durban is thriving, and we are excited to be part of this growth,” says Carlo Gonzaga, CEO of Taste Holdings.
Both stores will offer the full Starbucks range, including its 100% Arabica coffee, as well as refreshing drinks such as Teavana iced teas, and a delicious fresh food menu.
The first store opens on 25 November in the culture-rich, Florida Road. This historic site is currently undergoing renovations, managed by the Florida Road Urban Improvement Precinct and supported by the eThekwini Municipality.
“Florida Road carries so much history, much like Starbucks. We want to open stores that become a third place – a place that becomes part of the community and where people come together to create genuine connections, make memories, and be part of something special. We are honoured to be part of this heritage site,” continues Gonzaga.
This store will also feature a full Starbucks Reserve bar. Reserve bars serve rare, small-lot coffees sourced from around the world and brewed through a variety of brewing methods, including Siphon, Pour-Over, Black Eagle, and the Clover™ machine.
The store in Gateway will open soon after and this 400-sqm store seats 160 people. According to Gonzaga, the store will be an oasis for shoppers to relax and enjoy Starbucks beverages.”
Starbucks South Africa is committed to developing young people into industry-leading baristas and some of the employees, better known as partners, are from Taste Holdings’ Changing Lanes programme. This training and development programme recruits from local communities and provides retail opportunities to currently unemployed youth.
Starbucks stores are known for bespoke designs and these two stores are no different – both designs have been influenced by their locations. The Florida Road store fuses local crafts with Victorian influences, featuring repurposed wooden floors and an exquisite marble bar. The Gateway store draws inspiration from the sugarcane hills of KwaZulu-Natal, with its lush green landscapes that show similarities to coffee-growing regions.
Customers can stay connected in both stores and enjoy the free uncapped high-speed Wi-Fi available. Starbucks Rewards loyalty programme also allows customers the opportunity to earn loyalty points, receive rewards and conveniently pay at stores through the Starbucks mobile app.
Get It Magazine (Ballito/Umhlanga) – December 2017 – January 2018