Time is fleeting and children grow fast, which is why finding ways to preserve memories becomes that much more important the moment you become a parent.
Danielle says she noticed a gap in the South African market for good quality record albums to preserve birth and schooling memories shortly after she fell pregnant with her daughter, Mackenzie.
The ‘stationery-obsessed’ mother says she was looking for something that could be tailor made for the local market, as well as quick and easy for busy working moms to fill. And, of course, they had to look amazing.
“I searched everywhere, both locally and overseas, and I just couldn’t find what I was looking for. Then, one Sunday morning in May last year, while sitting on the beach watching Nic and Mackenzie play in the waves, and I had a moment of inspiration,” says Danielle, who dreamt of owning her own business.
After sharing her idea of creating her own record books with her husband they began the design process on, what Danielle describes as a million sheets of paper, planning each page, picture and word.
“We maxed-out Nic’s credit card buying the prints and the empty files from Johannesburg. I remember the panic I felt when they all arrived and filled our garage and thinking, ‘what if no one likes our albums?’” It took six months from that day on the beach to the launch of Pink Glitter.
Danielle’s aim is to create albums that allow busy and on-the-go moms to easily put together the albums, by simply adding a photo, completing the beautiful layout of the page and making it look organized and pretty with little effort.
“I know how hard it is as a mom, especially with little ones, to find the time to be creative. I wanted to create an album for every mom – with blank pages for those who want to be super-creative, and ready-made albums for those who simply want to a perfect home for their precious memories.”
The Pink Glitter range includes 13 different albums, from birth to matric, with the main emphasis being on preserving precious schooling memories. There is both a boy and girl range, with five albums ranging from birth to matric including pre, junior, senior and high school albums. Each album has between three and five sections with six to nine back-to-back pages per section, each specifically designed and tailored for the age and grades of each child. There are questions to fill in, which change as your little one gets older. The file has four ring binders with pages in card, so they will be protected and long-lasting. The albums were designed to be interactive so that parents can add as many certificates and reports as they want in clear sleeves – and everything is easy to find.
“The idea is that by the time each child is in high school they will take over entering their memories and end up taking it to school and getting their friends to write special messages in it for them, fill in their Matric dance pages with their photos and memories, and so on.”
Danielle says her success has come from the fact that there a gap in the market which her albums were able to fill, coupled with the fact that she goes out of her way to ensure that their service and delivery is a happy, personal experience.
“I personally delivered each one of the first 250 albums we sold to the moms, and I got to see the look on their faces. I still do the majority of my deliveries. I love that so many moms all over the country have our beautiful albums in their homes filled with their treasured memories! That is what makes my heart dance!”
TIPS FOR PRESERVING YOUR CHILD’S MEMORIES:
- Print the photos! In a world where everything is digital, PRINT!
- Set a time. Block out one night every three months and dedicate it to organising your memories. Mark it off in your calendar, turn off Netflix and do it. You will have so much fun!
- Take the photos. Seriously, everything is digital and it’s so easy! Take millions!
- Post them on your social media pages. Ensure you are happy with your privacy settings and post the pics of your family’s adventures. Time Hop is amazing for looking back at photos and creates a very special diary that will go on forever. It makes my heart happy to think that in years to come when both Nic and I are long gone, Mackenzie will have these records day to day – with little pop-up reminders of our happy little lives while she was growing up.
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Text: Monique De Villiers-Delport | Photographs: Steph Stein Photography
We have a “My first years” or “My Pre-primary years” album to giveaway to one lucky reader valued at R400. To stand a chance click here!
Get It Magazine (Ballito/Umhlanga) March 2018