Décor & Gardening

Naturally inspired

Naturally inspired

Inspired by local crafters in her hometown in a small farming village in Zululand and with a passion for supporting local communities, Kita Veale started her company Homestead Décor.

Exquisite beaded jewellery, baskets, pottery and carved masterpieces. These were the things that Kita was exposed to from a young age in her hometown of Nkwaleni, close to Shakaland.

Now Kita’s online business, Homestead Décor, gives her a platform to showcase these items and follow her dream of supporting and empowering local communities and talented crafters. Having married into a family in the flooring industry, Kita also has an interest in flooring and how it can transform a space. This interest grew and, after recently accompanying her husband on a work trip to Asia, Kita knew she had to leave the corporate world to follow her new-found interest whole heartedly.

“It was a real eye opener for me! I fell in love with the people, the diversity and the rugs! I discovered so many possibilities for Homestead Décor. The trip inspired me to take my business to another level.”

Kita worked for a national printing company as a sales rep for several years and decided to leave the corporate world entirely after three years of building her business after hours.

“I knew I had to choose one or the other. The choice was obvious and I don’t have any regrets at all. I have learnt so much over the years and am extremely grateful to the corporate world for grounding me, giving me an insight into sales and business.”

With a love for beautiful homes, Kita says nothing lifts her spirits more than stepping into a gorgeous room where the décor and design elements work together.

“I have travelled extensively to find handcrafted, naturally-made items that enhance personal style and mix easily with a client’s favourite pieces.”

From hand woven baskets to wooden carvings and signature jute rugs, Kita’s products capture her passion for organic décor. All of Homestead’s stock has a story behind it, from smaller weaved products to the more expensive rugs, made by disadvantaged communities.

“Being able to speak a bit of Zulu has definitely been to my advantage, as I have been able to build valuable business relationships with the crafters I have partnered with. We are continuously looking for new products and designs to keep ahead of trend.”

Kita believes that identifying the right crafters over the past four years has given her a competitive edge in the industry.

“I have spent a lot of time in rural areas, identifying talented families that make my beautiful products by hand. Our décor tells a story. Each and every item I have chosen has a story about why I fell in love with it. And I am proud to say that I have every piece in my own home!”

Kita’s top 2018 décor trends:

Flooring is a big focal point in a home. If you would like to give your home a complete modern makeover, this is the route to go. The options are endless – from vinyl to engineered oak. A more affordable option is to soften your room with a rug.

Greenery adds colour and life to a space. Mix your plants up so there is variety, but keep a common theme for their holders, whether it’s baskets or ceramic pots. This helps keep the balance of the room and makes a statement in a cost-effective way. 

Velvet – cushions, couches, you name it! Think deep emerald greens, mustard yellow and navy blue. If you love this look and want to stay on trend, our Viscose Rugs would work perfectly. I have gone for subtle velvet emerald green touches in our nursery along with the monochrome look.

Get in touch:
kita@homestead-décor.co.za | 0746621122 | @homestead_decor

Text: Monique De Villiers-Delport


Get It Magazine Ballito/Umhlanga – October 2018

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