Beauty & Fashion
Bold florals, beautiful stripes, bright colours and understated classics – these would be the most accurate descriptions of Lisa’s label, Indian Laundry.
“The name was born from my love for India . . . from the colour and vibrancy to the spirituality and warmth of its people. I love natural fabrics, soft linens and voiles and believe that it is important to be comfortable in what you wear,” says Lisa.
Lisa studied clothing design after school, before spending a couple of years aboard. When she returned to South Africa, she started her first job in the clothing industry, where she was mentored in the trade and learned some the skills she still uses today.
“I have always been interested in fashion and absolutely love putting colours together. My mum has always sewed and I started sewing in high school. I was privileged to take lessons with an elderly lady in Durban North who studied at the Savoy Tailor’s Guild. With her guidance I was able to make all my school dance dresses, and sewed outfits for myself and my friends on Friday afternoons before a big night out.”
After working for a leading denim brand, and a ladies’ surf brand, Lisa decided to take the leap and start her own label, which was originally called Bourbon Rose. After having her first daughter Lisa decided to return to the corporate world. Eight years later, with her kids slightly older, Lisa said she realised she needed more flexibility, and the dream of starting up her own brand took hold once again.
“I am also completely obsessed with stripes, so you will never see a range of mine that doesn’t have stripe in it. So, when it comes to print, stripes are first in the queue. I have enjoyed working with florals this season and am loving teaming florals with florals and, of course, florals and stripes. Anything works nowadays, and you don’t have to be to matchy-matchy! I have also been running a lot of vertical stripes this season, which works very well and is very flattering”
Due to the relaxed nature of her product, Lisa stocks are items in coastal stores and hotel boutiques, appealing to the relaxed holiday vibe.
“My customer base is quite diverse and I think my range appeals to a wide variety of people. I pride myself on good fit and quality.”
In terms of future plans, Lisa says in the long term she’d love it if a major retailer would take her label in store. For now, though, she is grateful to her friends and family for helping get Indian Laundry off the ground.
Get in touch:
Indian Laundry is available at Mellou fashion at the Tiffany centre in Salt Rock and at Ecru at the La Lucia Mall / www.facebook.com/IndianLaundry/
Text: Monique De Villiers-Delport | Hair and make-up: Laura from Nixon makeup | Photographs: Tash at Stories by Goya