The idea for MiTreat was born when London bar owner Bryan wanted to treat his family and friends back home in South Africa and couldn’t find a convenient way of doing it.
“My brother and I both lived in the UK for a number of years so we really do know first hand how difficult it can be to spoil your loved ones, especially at the last minute. We created MiTreat so that you can still treat friends to a Friday afternoon drink, or your mom and dad to an anniversary meal at their favourite restaurant by simply logging onto an App.”
As a global food and beverage consultant for high end hotels and owner of the award-winning ‘World’s Best Bar’ Purl cocktail bar in London, Bryan says he was frustrated
(like many expats) when he had to miss birthdays, weddings and anniversaries. “I wanted to create an app that would allow us to be a part of the celebration, without actually being there. The app also benefits the venues, bringing feet in the door.”
The concept is simple: simply download the app and then treat friends or family to a drink or meal in a few easy steps – select the recipient, the location and their favourite restaurant or bar, then select a product and make payment.
Bryan, his brother Kevin (a celebrated England cricketer) and local successful businessmen Sahil Sewpersad and Marc Rosenberg, officially launched MiTreat to the Durban market in November last year after a year of conceptualising, developing and testing.
But Bryan says the app is more than just a business, it’s also very emotional for him. “I can treat my parents to their favourite bottle of wine, at their favourite restaurant, without being there. MiTreat is a first for South Africa and the app is one hundred percent responsive, so as soon as a treat is purchased it is sent to the recipient who can redeem it immediately from the restaurant or bar that they have been sent a voucher for.”
Durban restaurants have welcomed the concept, with the likes of The Oyster Box, Little Havana, Pinxada, Spiga, The George, and Ray’s Kitchen (amongst others) already on board.
After sitting down with the heads of Uber in San Francisco to share their plan, Bryan and his team were given what he says was amazing advice. “They told us to start small, in an area we know well and when we feel comfortable to roll out the app, then do it. So that’s exactly what we are doing.”
MiTreat will launch country wide in March, with some cool new features and, when asked about a worldwide expansion, Bryan says there are certain companies in certain parts of the world that have shown interest in the app. “At this stage we don’t want to start running before we can walk though.”
MiTreat is available through the Google Play Store or the Apple Store.
Get in touch:
firstname.lastname@example.org | www.mi-treat.com
Get It Magazine (Ballito/Umhlanga) May 2018