Lindt launches new Fruit Sensation range in South Africa
After an incredibly successful launch in selected European markets, South Africa is one of the first countries to introduce the range – the result of increasing local demand for premium chocolate and dark chocolate snacking offerings.
“The Swiss Lindt Master Chocolatiers saw an opportunity to combine fruitiness with the finest, dark Lindt chocolate to create this softly filled chocolate range. We are really excited about this launch and we think the South African consumer is going to love Fruit Sensation as it is the ideal nibbling product for daily on-the go or at home indulgent moments,” says Mathias Schenker, Marketing Director of Lindt & Sprüngli South Africa.
The Lindt Fruit Sensation range comprises dark chocolate with a heart of three fruity fillings, based on fruit purée:
Fruit sensation Raspberry & Cranberry: Beneath its dark chocolate outer layer lies a soft heart of intense notes of raspberry, married with the subtly acidic notes of cranberry.
Fruit Sensation Blueberry & Acai: The sweetness of blueberry and the exoticism of acai combined to create an irresistibly tasty centre, enrobed by the finest Lindt dark chocolate.
Fruit Sensation Orange & Grapefruit: Bitter and sweet pair up to create an irresistibly complex and intense fruity centre. The sweetness of orange is enhanced by the hint of acidity found in pink grapefruit, and expertly completed by a Lindt dark chocolate casing.
The Lindt Fruit Sensation range is available exclusively at Woolworths and Lindt Chocolate Boutiques from 23 April 2018. A 150g resealable bag will retail for a recommended selling price of R64.95.